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Factbox-Twitter 2.0: What Has Changed Since Musk Took Over?

Twitter has cut half of its workforce and will begin charging $8 for the sought-after blue verification tick, as Elon Musk puts his stamp on the social media platform he bought for $44 billion.
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By Reuters

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2 mins read

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Published on November 30, 2022

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Highlights

    Twitter has cut half of its workforce and will begin charging $8 for the sought-after blue verification tick, as Elon Musk puts his stamp on the social media platform he bought for $44 billion.

    The Tesla boss, who will also serve as chief executive of Twitter, has announced the following actions after he took control a little over a week ago:

    Top management Musk fired top executives including CEO Parag

    cuts Agrawal, CFO Ned Segal, legal affairs and

    policy chief Vijaya Gadde

    Layoffs Laid off half the workforce on Friday.

    The company fired more than 90% of its India

    staff, Bloomberg News reported on Monday.

    It reported on Sunday that Twitter was asking

    dozens of employees who lost their jobs to

    return.

    $8 for blue Twitter to charge $8/month for

    tick Blue, which includes blue tick verification,

    verification priority in replies, mentions and search, and

    ability to post longer videos and audios.

    Advertisers Several corporate advertisers have

    hit pause distanced themselves from Twitter, including

    General Motors, Oreo maker Mondelez

    International, Pfizer Inc and Ford.

    Musk tweeted that Twitter has had a

    massive drop in revenue from the advertiser

    retreat.He had earlier said he wanted the

    company to be "the most respected advertising

    platform".

     

    Content Musk to set up a content moderation

    Moderation council with "widely diverse viewpoints".

    Council

    Video Feature Twitter was working on a feature that would let

    people post videos and charge users to view

    them, with the company taking a cut of the

    proceeds, the Washington Post reported.

    Changes to Musk requested that logged out users visiting

    Homepage Twitter's site be redirected to Explore page

    which shows trending tweets and news stories,

    according to a Verge report.

    Vine reboot Musk put up a poll on Twitter asking people if

    he should bring back Vine. Of the nearly 5

    million people who participated, 70% said

    "yes". He has instructed Twitter engineers to

    work on a Vine reboot that could be ready by

    year-end, Axios reported.

    Impersonation Twitter users engaging in impersonation without

    to lead to clearly specifying it as a "parody" account

    account will be permanently suspended without a

    suspension warning, Musk tweeted.

    Long-form text Musk said Twitter would soon add the ability to

    to tweets attach long-form text to tweets, followed by

    monetization for creators for all forms of

    content.

    Search Musk said Twitter's in-app search would be

    improvements improved. "Search within Twitter reminds me of

    Infoseek in ‘98! That will also get a lot

    better pronto," he tweeted.

    Content Musk said Twitter's mission is to become the

    Accuracy most accurate source of information about the

    world.

     


     

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