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Here’s your chance to claim 'THE' SUV.

 

The Thar ROXX #1 – the very first, VIN 0001, is up for auction. Owning this exclusive unit isn’t just about driving an SUV; it’s about being the first to experience the ROXX life.

Get ready to seize the bragging rights and become the #FirstToTheSUV.

Registrations open on September 12th at 12 noon IST, with the auction starting September 15th at 5 PM IST. Every bid gets you closer to owning 'THE' SUV, while all proceeds go to charity.

Mark your calendars. The auction ends on September 16th.

Thank you for your participation. The winner will be announced soon!

Auction Rules

 • Register for the auction

 • Pay Caution Deposit of Rs 25,000 to participate

 • Keep bidding price over the reserve price of Rs 25,00,000 once the auction starts

 • Stand a chance to win the Thar ROXX #1, the first unit to be rolled out from the house of Mahindra

 

For more details, read the auction rules

Thar ROXX Overview

Body Type-icon

Body Type

4x4

Variant-icon

Variant

AX7L

Fuel Type-icon

Fuel Type

Diesel

Transmission-icon

Transmission

Automatic

Seating-icon

Seating

5 Seater

Airbags-icon

Airbags

Yes

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