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Scuderia Ferrari Partners Up With HP As New F1 Team Title Sponsor

In a long-term deal, Hewlett Packard is set to join forces with Ferrari, renaming the iconic racing team to Scuderia Ferrari HP.
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By car&bike Team

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1 mins read

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Published on April 26, 2024

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Highlights

  • Ferrari has partnered with HP.
  • HP's distinctive blue logo will adorn Ferrari's F1 livery, extending to the team's kit, overalls, and beyond.
  • The team will now be renamed to Scuderia Ferrari HP.

Ferrari has announced a partnership with American technology titan HP. In a long-term deal, Hewlett Packard is set to join forces with Ferrari, renaming the iconic racing team to Scuderia Ferrari HP.

Under this multi-year agreement, the blue HP logo will adorn Ferrari's F1 livery starting from the upcoming Miami Grand Prix. But it doesn't stop there; HP's branding will also grace the team's kit, overalls, and extend to Ferrari's F1 Academy and esports programs.

 

Also Read: Max Verstappen Dominates Chinese Grand Prix While Norris Denies Red Bull 1-2 Finish

The team will now be renamed to Scuderia Ferrari HP

HP's CEO, Enrique Lores, echoed Vigna's sentiments, highlighting the natural synergy between the two brands. With a focus on leveraging the global stage of racing to drive business growth and sustainable innovation, the partnership promises to create a lasting impact for clients and communities worldwide.

 

Also Read: Verstappen Clinches Red Bull’s 100th Pole Position In Chinese GP Qualifying

 

Beyond branding, HP will also provide Ferrari with a suite of services, including computers, printers, and conferencing technology, further solidifying the collaboration between the two powerhouses.

Scuderia Ferrari Partners Up With HP As New F1 Team Title Sponsor

For Ferrari, the partnership with HP marks a significant step forward, especially after operating without an official title sponsor for the past two years. Spearheaded by Lorenzo Giorgetti, who brings invaluable experience from his tenure at AC Milan, Ferrari's commercial team aims to leverage this collaboration to drive growth and success on and off the track.

 

Also Read: 2025 Formula 1 Calendar Announced; Season Opener Shifts To Australia From Saudi Arabia

 

As Ferrari gears up for the Miami Grand Prix with a stunning new livery featuring shades of blue to honour its 70th anniversary in the American marketplace, the partnership with HP signals a new era of innovation, performance, and excellence for the iconic racing team.


 

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